FOR IMMEDIATE RELEASE
ROAD TOWN, Tortola, British Virgin Islands — Caribbean Cellular Telephone (CCT), the Virgin Islands’ only locally owned telecommunications provider, is proud to announce recording artiste and producer Raul “Jougo” Sprauve as its newest brand ambassador.
Jougo has built an impressive career through his creativity, talent, and unmistakable pride in the Virgin Islands—qualities that align perfectly with CCT’s values. As a company founded and developed in the Virgin Islands that has proudly served the Territory for 40 years, CCT believes there is something powerful about investing in local talent and celebrating our culture, creativity, and the people who make the Virgin Islands unique.
That shared vision made this partnership a natural fit.
“Bringing Jougo into the CCT family is exciting because this is what supporting home looks like,” said Birch Lettsome, CCT’s Marketing and Media Manager. “The Virgin Islands continues to produce extraordinary talent, and Jougo represents that on so many levels. He’s creative, driven, authentic, and proud to represent the Virgin Islands. That’s exactly the kind of energy we want representing CCT.”
The partnership was officially announced during a signing ceremony at CCT’s Business Office, marking the beginning of an exciting collaboration ahead of the Territory’s 72nd Emancipation Festival celebrations.
CCT Chief Executive Officer Averad Penn said the collaboration reflects the company’s commitment to investing in the Virgin Islands and the people who help shape its future.
“We’re the home team, and we believe in backing home,” said Penn. “When great things are happening in the Virgin Islands, CCT wants to be part of them. Jougo has earned the admiration of so many through his music, his creativity, and his connection to our culture. We’re proud to welcome him to the CCT family and look forward to celebrating the Virgin Islands together.”
“Honestly, this partnership feels like it was meant to be,” said Jougo. “CCT and I share the same heartbeat because we both believe in investing in local talent and putting the Virgin Islands first. There’s something special about representing home. It’s about showing what we can accomplish when we believe in each other and continue building something bigger together.”
As Festival 2026 approaches, CCT and Jougo will collaborate on a series of exciting campaigns designed to enhance the celebration for customers across the Virgin Islands. Customers can look forward to exclusive promotions, special appearances, giveaways, and opportunities to win unforgettable Festival experiences.
Additional campaign details, promotional offers, and customer giveaways will be announced throughout the festival season across CCT’s digital platforms and retail locations.
